COLORADO SCHOOL OF MINES SIGNATURE
MINES
The Mines signature, also referred to as the logo, should be used on everything
BRANDING
that we create. The signature consists of this logo, plus two other elements —
101
a wordmark and a tagline. Applied consistently and cohesively, these elements
make a contemporary, future-oriented, sophisticated impression. We are
Mines, a leader of the 21st century.
wordmark
MINIMUM
REPRODUCTION
SIZES
The minimum reproduction size for the
horizontal signature is .25 inch for print
logo
tagline
applications and .375 inch for electronic
applications. The signature should always
signature
be proportional to the overall publication
and easily readable.
CLEAR SPACE
To create maximum impact, keep the space around the Mines signature free from
ADDITIONAL
other text and graphics. The clear space on each side of the signature should be
FORMATS
equal to or greater than the x-height of the School of Mines wordmark.
AVAILABLE
Contact the communications manager in
your area for assistance.
x
USAGE TIPS
In general, there should only be one
logo per piece. Some publications will
also include a second logo in the address
TYPOGRAPHY
block or the front matter.
Campus communicators who frequently develop Mines
When multiple units are sponsoring
materials — online or print — should purchase Gotham licenses
an event or program, use the Mines
signature and list all sponsoring groups
from Hoefler & Frere-Jones at www.typography.com.
in text.
Other appropriate, similar-looking fonts available with most programs include:
Be sure that there is sufficient contrast
Arial, Calibri, Tahoma, Verdana, Century Gothic.
between the signature and the
background for maximum readability.
Gotham Book
Use the signature most appropriate for
AaBbCcDdEeFfGgHhIiJjKkLlMm
the background.
NnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Gotham Bold
AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Gotham Condensed Book
AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Gotham Condensed Bold
AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

COLOR PALETTE
The Colorado School of Mines graphic identity consists of three colors: Dark
Blue (PMS 533), Light Blue (PMS 535) and Colorado Red (PMS 173).
NOTES ON COLORS
PRIMARY
ACCENT
PMS (Pantone Matching System)
refers to print industry standard
PMS 533
PMS 535
PMS 173
C43 M26 Y3 K8
colors and is used in spot color offset
C95 M72 Y15 K62
C0 M80 Y94 K0
printing to ensure precise color
R146 G162 B189
R33 G49 B77
R210 G73 B42
matching.
HEX# 92A2BD
HEX# 21314D
HEX# D2492A
CMYK (cyan, magenta, yellow and
black) is another print industry
SECONDARY COLOR PALETTE
standard color matching system and
A limited palette of colors has been created to coordinate with the Mines color
is used in four-color offset printing.
palette. The secondary palette should never be used for the logo itself, but rather as
complementary support and for neutral background color.
The RGB color model (red, green,
blue) is used for electronic
Mines’ long-standing use of silver as a branding color continues in this palette, with
applications.
gray or metallic options, representing both our mining history and the high quality of
Mines’ educational and research programs.
HEX (hexidecimal code) is a standard
code of color for web development.
PMS 877
PMS 534
PMS 538
Cool Grey 5
(metallic)
C95 M72 Y9 K38
C14 M5 Y1 K3
C15 M9 Y8 K22
C23 M17 Y13 K41
R38 G63 B106
R206 G213 B221
R178 G180 B179
R139 G141 B142
HEX #263F6A
HEX #CED5DD
HEX #B2B4B3
HEX #8B8D8E
COMMUNICATIONS
College of Engineering and
PHOTOGRAPHY
CONTACTS
Computational Sciences
Deirdre O. Keating
Use photos to tell your story and convey the
General questions and contact
Communications Manager
excitement and importance of science and
for administrative units
dkeating@mines.edu
engineering.
Jake Kupiec
303-384-2358
Flickr
Executive Director of
Colorado School of
Communications and Marketing
Mines Foundation
flickr.com/photos/coloradoschoolofmines
kupiec@mines.edu
Rachelle Trujillo
flickr.com/photos/minescecs
303-273-3067
Marketing and Communications
flickr.com/photos/minescerse
Athletics
Senior Director
flickr.com/photos/minescase
Tim Flynn
rtrujillo@mines.edu
Assistant Athletic Director for
303-273-3526
Zenfolio
Communications
Student Life and Student
mines.zenfolio.com
flynn@mines.edu
Organizations
303-273-3095
Lisa Goberis
College of Applied Science
Director of Student Life
MORE RESOURCES
and Engineering
Business Services
Mark Ramirez
lgoberis@mines.edu
You can find resources including links to
publications, logo downloads, social media
Communications Manager
303-273-3230
account links and more on the
ramirez@mines.edu
Mines Newsroom:
303-384-2622
mines.edu/news > Resources
College of Earth Resource
Sciences and Engineering
Agata Bogucka
Communications Manager
abogucka@mines.edu
303-384-2657