COLORADO SCHOOL OF MINES SIGNATURE
The Mines signature, also referred to as the logo, should be used on everything
that we create. The signature consists of this logo, plus two other elements —
a wordmark and a tagline. Applied consistently and cohesively, these elements
make a contemporary, future-oriented, sophisticated impression. We are
Mines, a leader of the 21st century.
The minimum reproduction size for the
horizontal signature is .25 inch for print
applications and .375 inch for electronic
applications. The signature should always
be proportional to the overall publication
and easily readable.
To create maximum impact, keep the space around the Mines signature free from
other text and graphics. The clear space on each side of the signature should be
equal to or greater than the x-height of the School of Mines wordmark.
Contact the communications manager in
your area for assistance.
In general, there should only be one
logo per piece. Some publications will
also include a second logo in the address
block or the front matter.
Campus communicators who frequently develop Mines
When multiple units are sponsoring
materials — online or print — should purchase Gotham licenses
an event or program, use the Mines
signature and list all sponsoring groups
from Hoefler & Frere-Jones at www.typography.com.
Other appropriate, similar-looking fonts available with most programs include:
Be sure that there is sufficient contrast
Arial, Calibri, Tahoma, Verdana, Century Gothic.
between the signature and the
background for maximum readability.
Use the signature most appropriate for
Gotham Condensed Book
Gotham Condensed Bold
The Colorado School of Mines graphic identity consists of three colors: Dark
Blue (PMS 533), Light Blue (PMS 535) and Colorado Red (PMS 173).
NOTES ON COLORS
PMS (Pantone Matching System)
refers to print industry standard
C43 M26 Y3 K8
colors and is used in spot color offset
C95 M72 Y15 K62
C0 M80 Y94 K0
printing to ensure precise color
R146 G162 B189
R33 G49 B77
R210 G73 B42
CMYK (cyan, magenta, yellow and
black) is another print industry
SECONDARY COLOR PALETTE
standard color matching system and
A limited palette of colors has been created to coordinate with the Mines color
is used in four-color offset printing.
palette. The secondary palette should never be used for the logo itself, but rather as
complementary support and for neutral background color.
The RGB color model (red, green,
blue) is used for electronic
Mines’ long-standing use of silver as a branding color continues in this palette, with
gray or metallic options, representing both our mining history and the high quality of
Mines’ educational and research programs.
HEX (hexidecimal code) is a standard
code of color for web development.
Cool Grey 5
C95 M72 Y9 K38
C14 M5 Y1 K3
C15 M9 Y8 K22
C23 M17 Y13 K41
R38 G63 B106
R206 G213 B221
R178 G180 B179
R139 G141 B142
College of Engineering and
Deirdre O. Keating
Use photos to tell your story and convey the
General questions and contact
excitement and importance of science and
for administrative units
Executive Director of
Colorado School of
Communications and Marketing
Marketing and Communications
Assistant Athletic Director for
Student Life and Student
College of Applied Science
Director of Student Life
You can find resources including links to
publications, logo downloads, social media
account links and more on the
mines.edu/news > Resources
College of Earth Resource
Sciences and Engineering